Nowadays, the best way to get ahead of a competitive business climate is to create an attractive onboarding program supplemented by effective video instructions. However, the training process can directly influence your business’s success beyond obtaining the highest-quality talent.
With a robust video training system to supplement your onboarding processes, you can better engage new hires and more seamlessly assimilate them into your company. If you’re looking for an effective way to develop your team, here are some tips for incorporating video training into your development stage.
What is Video Training?
As its name suggests, a training video intends to help viewers develop a specific skill or knowledge. Businesses can use them to augment employee onboarding and compliance training.
There are various video training modules that you can use as part of your development process. What you choose will ultimately depend on your objective—so let’s take a closer look at the options.
Speaker-led videos typically involve presenters or “talking heads” speaking to a virtual audience. These videos are ideal for creating personalised welcome messages that discuss your business’s mission and vision.
They’re great for the slow and steady process. They are an excellent way to get to know new colleagues, given that you have an engaging and experienced speaker.
Screen Capture Video
Screen capture videos help demonstrate software and online tutorials. A voiceover usually walks learners through a set of tasks with visual aids. These videos are ideal for large-scale software-based companies.
If you’re trying to explain a complex idea or generate interest in something, accompanying your voiceover with an animated video can help you get your point across. You can use text, icons, and other visual elements to make your concept more approachable and engaging.
While interactive videos can make for a significant time commitment, they are most effective for learning. Learners will choose the best path towards success, allowing them to apply newly-developed skills and test their knowledge.
The Benefits of Video Training in Your Onboarding Process
Video has dozens of applications ranging from virtual training to internal communications in modern business. Incorporating them into your recruitment strategies can also provide the following advantages.
Boost Information Retention
In a traditional setting, most employees only retain 58% of the materials you present. After a week, they’ll only remember 35%. Fortunately, instructional videos provide a viable solution: since viewers retain up to 80% of visual material, it’s a handy way to make sure that lessons stick.
Once used primarily as an entertainment tool, videos are now a hot commodity within business settings because of how engaging they are. 65% of people are visual learners, so letting them work with video will make them more likely to enjoy training and improve their productivity.
Compared to other materials, videos are quick to deploy and don’t require expensive equipment. While, in some cases, post-production tools might be necessary, this software is more readily available and makes for a sound investment.
Not to mention, training videos allow new employees to learn remotely, eliminating travel costs and resources. Instead, employees and managers can view videos whenever, wherever, and on any device.
Video materials are highly versatile and easy to manipulate to suit your corporate culture. Because of its flexible nature, video can help render virtually unlimited concepts and accommodate various learning styles.
Managers can also create specific courses for teams and ensure no information falls into the wrong hands.
Not only are videos accessible, but they are also shareable. Regardless of whether you work in-office or remotely, employees will have access to your materials at any time of the day. With Vidstep, you can easily access and share videos through custom QR codes.
How to Incorporate Video Training into Onboarding
We’ve already established the importance of video training—now it’s time to put this development method into action.
Create Context for Viewers
The first thing you want to do is select a relevant topic for your viewers. Contextualise your video by developing a deep understanding of your audience’s needs.
For instance, if introducing a new piece of field equipment, entitle your video appropriately and let viewers know what to expect.
Add Relevant Visuals
Cramming blocks of text into your video isn’t much different from printing out a set of instructions. Make your instructional video easy to grasp and straight to the point by incorporating the appropriate visuals.
Pick the Right Video Format
Some video formats may be more effective than others depending on your chosen topic. For instance, animated videos may fare better for communicating complex or abstract ideas.
On the other hand, live-action how-to videos may be more appropriate for demonstrating manual tasks like using a piece of equipment.
If introducing new software, consider using a screen capture format.
Determine Video Length
While some concepts may be more challenging to explain than others, forcing employees to sit through a 30-minute video may not be the most conducive learning experience. Instead, use video instructions to supplement already-effective learning modules. Keep clips short and relevant.
If you already have video tutorials that have achieved significant success, use them to structure future materials. By developing a company-standard introduction and outro, you can save considerable time.
Outline Your Ideas
Even two to three-minute video instructions could use structure. Every second of your video should be relevant when introducing a new concept.
Outline your video and cut out portions that may not be relevant. Remember, these videos should help retain knowledge and make for an instant refresher—don’t overcomplicate them.
The Bottom Line
Whether welcoming a new employee on board, sharing business information with a specific team, or simply getting to know a new colleague, video instructions are an excellent way to stay connected.
Vidstep can make it easy for teams learning to use new software or equpiment. With our video development software, you can create demonstrations for sales, marketing, and customer support teams in just a few clicks and swipes.
Do you want to get ahead of the competition with powerful video presentations? Get started with Vidstep for free—no credit card required!